Part of what makes Texas Tech so great is its stifling defense, led by senior linebacker Jacob Rodriguez. A fixture at Tech's ...

For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...

LUBBOCK, Texas -- Joey McGuire walked out of the private jet terminal in Waco, Texas, sat down in his car and pulled out his ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

In 2026, Industry experts tell TV Tech to expect companies promoting artificial intelligence will attempt to move beyond hype ...

Texas Tech has gone undefeated this season when quarterback Behren Morton plays, making them a strong contender in the ...

Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% ...

Though Porsche made no specific mention of AI, people reading between the lines quickly took that to mean that the automaker ...

Illinois Athletic Director Josh Whitman is regularly with the Illinois football team. He travels with the team to each road ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...

Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

Meta Platforms (NASDAQ:META) certainly stands out as one of the bigger “deals” to be had in big tech for those looking to ...