Twitter was already facing several challenges with advertisers even before Elon Musk acquired the company. Twitter was facing strong competition from larger and faster growing social media platforms, ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Posts from this topic will be added to your daily email digest and your homepage feed. Appointing seasoned advertising exec Linda Yaccarino as chief Twit has seemingly soothed GroupM’s concerns.

Twitter, which derived about 90% of its revenue from advertising before Elon Musk took it private late last year, has lost half of it, according to a tweet he made on Saturday: Responding to Twitter ...

While Elon Musk has continuously reiterated that his purchase of Twitter is about securing freedom of speech, and that recouping the $44 billion he paid for the company doesn’t matter, he still has ...

Twitter’s advertising business and time spent on site by users continues to decline. Poor performance has prompted analysts to reduce the company’s revenue forecast for a second time since Elon Musk ...

Twitter pulled in $88 million in U.S. ad revenue for the five weeks following April 1, 2023, putting the tweeting platform 59% behind its 2022 figures, according to an internal presentation reviewed ...

It seems likely that Twitter's policy restricting advertisers from promoting "abortion advocacy" campaigns could soon be changing. North Carolina state senator Rachel Hunt (D) told the Huffington Post ...

Twitter has finally launched an ad-sharing program for its content creators, making good on a promise that owner Elon Musk first made to his users in February. Twitter is pushing for more ads, and ...

Twitter said Monday that it plans to lift the ban on political ads in the “coming weeks.” The company originally enforced the ban back in 2019. At that time, it said that “political message reach ...