Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

This game is getting more and more interesting. The coolest thing has recently been put onto Roblox and it is something that every player who enjoys the game will want to get their hands on. Walmart ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

Walmart is partnering with Roblox on new virtual worlds. The partnership follows a deal between Roblox and Nike to create virtual lands and share virtual merchandise. Get the strategy to turn ...

It’s 2022, which means that at least one company is announcing some new thing that is connected to NFTs or the metaverse in an attempt to stay relevant in our rapidly collapsing capitalist hellscape.

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.