Digital Music News on MSN

Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
TMCnet

UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...