UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Real-time volumetric streaming - placing audiences into live events is making music more accessible - through immersive, ...

My Gen Alpha daughter was born in 2016, but sometimes it feels like she’s growing up in a different universe entirely. Her ...

Two Sundays ago, I booted up my PlayStation 5 excited to watch a new, previously unreleased chapter from Quentin Tarantino’s “Kill Bill” saga. But instead of opening up Amazon, Netflix, YouTube or any ...

Streaming has grown into a cultural force that shapes how people gather and interact. During the “new normal,” when much of ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...