(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

The economics of digital attention are undergoing a seismic shift. As traditional display ads lose momentum and streaming audiences become increasingly resistant to interruption, brands are migrating ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain sight.

Escape Ronald’s Diner brings creepy fast food to Roblox.

The Florida Attorney General's Office has sued gaming platform Roblox, claiming the site markets to children but does not ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Steal the Brainrot sets a new record for Fortnite Creative, but it's still got a long way to go if it wants to surpass the ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...