Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Psympl(R), the Psychographic AI(TM) platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Royal Philips has entered into an agreement to acquire SpectraWAVE, adding AI-powered intravascular imaging and angiography-based physiology technologies to its coronary intervention portfolio. The ...

Spotlight: Making the most of multicloud For IT leaders navigating multicloud environments, success depends on strategic alignment across business units, robust governance frameworks, and proactive ...