From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Discover how geographical pricing affects sales by adjusting for shipping, demand, and taxes based on buyer location, plus insights into effective pricing strategies.

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

The tech firm reveals a focus on AI agents, Copilot expansion, Microsoft 365 updates, and global infrastructure investment.

Nagpal will lead sales and marketing, overseeing revenue planning, product positioning, pricing, go-to-market strategies and ...

In order to elevate pricing in your company, own it and ensure your leadership teams are treating pricing as the strategic ...

Abstract: With the rapid development of the data trading market, traditional fixed pricing strategies can no longer effectively reflect the real value of data products, thereby restricting the ...

Chief Financial Officer James Langrock stated, Colombia represents about 60%, 70% of the fresh flowers coming into the ...