From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Discover how geographical pricing affects sales by adjusting for shipping, demand, and taxes based on buyer location, plus insights into effective pricing strategies.