Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...
Sept 6 (Reuters) - Roblox (RBLX.N), opens new tab will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on ...
Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...