SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the trusted platform that makes data accessible and meaningful, today announced that it has entered into a definitive agreement to acquire Data ...

TV advertising-tech is red hot these days, and John Hoctor hit the jackpot. In June, the CEO of TV analytics company Data Plus Math sold his firm to ad-tech company LiveRamp for $150 million. At just ...

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Next month, a panel of University of California professors in the sciences and math will give their recommendations on the contentious issue of how much math high school students should know before ...

At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans its portfolio and capabilities and aims to address advertiser concerns as the measurement ...