After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...

Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

Dark data not only generates unnecessary costs, but also increases risks and the potential for losses. Here's what business leaders need to know.

This study provides an important assessment of how body size influences the occurrence of macro-organisms in urban areas across the globe. Size in most plants, but only some animal families, was ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Ahead of the 2026 season, Claas in introducing the Nutrimeter Grain features, which will be the first new transmissive NIR ...

A study of 200,000 adults suggests that a metric accounting for waist circumference and height is a strong predictor of ...

System Market Competition Analysis 2025: How Players Are Shaping Growth. EINPresswire/ -- The Data Acquisition (DAQ) System market is dominated by a mix of global instrumentation leaders and ...

Crime rates are often viewed as the best way to determine if a city is safe, but a recent push seeks to expand the definition ...