After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...
Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...
PicoScope 7 Software version 7.2 has been released. This significant update introduces powerful new features and enhancements designed to improve waveform capture, analysis and measurement confidence, ...
Analysis reveals fragmented marketing efforts cost blockchain projects up to 57% of potential effectiveness. New industry ...
A research team led by Professor Jiang Changlong at the Hefei Institutes of Physical Science, Chinese Academy of Sciences, ...
For communicators operating in the GCC and MENA, 2025 was not just a year of adjustment. It was a year of recalibration, ...
This study provides an important assessment of how body size influences the occurrence of macro-organisms in urban areas across the globe. Size in most plants, but only some animal families, was ...
Vietnam Investment Review on MSN

AI reshapes media and advertising industry

AI is increasingly becoming a core driver behind the transformation of the global media and advertising industry.
Crime rates are often viewed as the best way to determine if a city is safe, but a recent push seeks to expand the definition ...
Crime rates are often viewed as the best way to determine if a city is safe, but a recent push seeks to expand the definition ...
Imagine if we evaluated energy and environmental investments with the same rigor as financial portfolios — not only in ...
Exercise improves quality of life and sleep in ovarian cancer patients, with moderate and significant benefits, respectively. Methodological variability and high heterogeneity in trials highlight the ...