Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit ...

This recognition underscores the agency’s dedication to delivering effective digital marketing strategies that help businesses grow […] ...

Abstract: Communication plays a role in multi-UAV to perform formation tracking missions. In complex environments, UAV communication is often subject to jamming attacks, affecting the formation ...

Food reformulation is emerging as a powerful strategy to address rising concerns about poor dietary habits, nutrient deficiencies, and the increasing prevalence of non-communicable diseases (NCDs).

Private equity prides itself on discipline—operational rigor, capital strategy and market timing. But here’s the uncomfortable truth: Most firms still treat marketing like an afterthought. A deck, a ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, ...

Former Professor and Head, Department of Pharmaceutical Analysis, National Institute of Pharmaceutical Education and Research, Sector 67, Sahibzada Ajit Singh Nagar 160062, Punjab, India Published as ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

ABSTRACT: Researchers have been studying the strategies and the strategic behaviours of corporate firms for more than sixty years. Within the generated literature, contrasting philosophical positions ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...