HarrisQuest, part of The Marketing Cloud within the Stagwell (NASDAQ: STGW) network announced a new QuestDIY product ...

Discover how Coupler.io enables accurate AI-powered data analysis through ChatGPT, Claude, and other AI tools with over 400 source integrations and verified results.

Learn to calculate production costs in Excel using templates and formulas. Streamline expenses and improve financial management with our comprehensive guide.

Obsessing over model version matters less than workflow.

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

EAST LONGMEADOW — Excel Dryer Inc. announced the addition of Kim Lynch as its new director of Marketing, effective Oct. 20. Lynch brings more than 15 years of experience in marketing and advertising ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told Crunchbase News exclusively. With this latest financing, Dreamdata — which has dual ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...