Here's why I think Steal a Brainrot defined the year 2025 and proved why it is a masterclass in CCU and player engagement.

The Tennessee Attorney General announced the lawsuit on Thursday, Dec. 18, saying the company has "deceived Tennesseans" ...

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

LEARN THE VICTIM’S IDENTITY FROM THE CORONER. NEW AT 5:00, SOUTH CAROLINA ATTORNEY GENERAL ALAN WILSON IS INVESTIGATING A POPULAR GAMING SITE FOR CHILDREN AND TEENS. WILSON SAYS ROBLOX UNFAIR METHODS ...

Eighty percent of Gen Zers have acne, and 90% of them are gamers. Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the ...

Roblox still earns very little from ads despite 150 million daily users. Developers avoid ads because payouts are low and gameplay feels disrupted. Advertisers are cautious due to child privacy laws ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...