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Mirjam Strasser, the head of sales and acquisitions at Autentic, shares the keys to success in today’s ever-changing market, including adaptability and a focus on quality storytelling.

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U.K. launches BBC charter review to modernize funding, governance and independence as broadcaster faces Trump lawsuit over ...

A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

Live inventory across events has consistently sold out, Netflix says, helped by expanded international ad sales and new ...

It’s so new, it’s generally deemed pre-commercial. Revenues are above zero, but barley so. And rather than being normal sales ...

This is the likely outcome of a move that Alphabet's cable-television alternative -- YouTube TV -- recently announced it ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...