User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

Before Netflix binges and doom scrolling became our default, an entire generation unknowingly trained their brains for ...

There is just one Hannes Steinbach, it only seems as if there's more of him, especially when looking over the stat sheet following each of his University of Was ...