Upcoming software purchases should no longer be one-time contracts; they're living partnerships built on shared data and trust.

As hospital and health system CEOs work to advance key strategies in 2026 — from ambulatory investments to artificial intelligence integration — ...

Discover what undercast means in financial forecasting, how it happens, and see real-world examples. Learn how undercast can impact businesses and forecasts.

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Abstract: Optical wireless integrated sensing and communication (OW-ISAC) is emerging as a crucial technology to complement and augment its radio-frequency counterpart. In this paper, we propose an ...

Learn how AUM, ARPC, and net profit margin can enhance your financial advisory firm's growth and performance for better client outcomes.

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Walk the floor of any modern plant, and you’ll sense a quiet shift. The old soundtrack of clanking metal and shouted ...

There are challenges and solutions for processing AI workloads on-device to achieve consistent performance, reduce costs, and ...

CIOs focus on what users need; CFOs focus on what the numbers say. So how do we get both sides to speak the same language?

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...