What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Learning how a physical system behaves usually means repeating measurements and using statistics to uncover patterns. That ...

For more than a century, a cluster of alabaster containers from the burial of King Tut has taunted archaeologists with a simple but stubborn question: what, exactly, did these elegant jars once hold.

Researchers at the Technical University of Munich (TUM) have developed a method for diagnosing urinary tract infections that ...

Automotive crash test dummies are born in Ohio, brought to "life" near Detroit, and then sent around the world to make cars ...

We searched for evidence from studies known as 'clinical trials' that compared rapid TB tests with traditional methods of testing for TB, like smear microscopy and culture. We summarised the findings ...

For giants like Voodoo, they know their core barrier to entry isn't "craftsmanship," but rather the acute capture of ...

Kaitlin Sullivan is a health and science journalist based in Colorado. She's been part of multiple award-winning investigations into health topics including the international medical device industry ...

Carley Millhone is a writer and editor based in the Midwest who covers health, women's wellness, and travel. Her work has appeared in publications like SELF, Greatist, and PureWow. Jay N. Yepuri, MD, ...

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Learn how prior probability informs economic theory and decision-making in Bayesian statistics. Understand its role before collecting new data.