Dr. Kasy is the author of the book “The Means of Prediction: How AI Really Works (and Who Benefits).” Imagine applying for a job. You know you’re a strong candidate with a standout résumé. But you don ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

The governor’s pen recently halted an Inland Empire state senator’s attempt to rein in how police use data from automated license plate readers. Walters: Dana Williamson’s indictment reveals a hidden ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Every brand has competitors, and every industry typically has certain popular brands that are consistently at the top of search results. But where does your brand show up? How does your visibility ...

Google is taking search into new territory with the launch of Search Live, a tool that combines AI-driven conversations with your phone’s camera. When you tap the new Live icon under the search bar, ...

Pew Research Center conducted this study to understand Americans’ views of artificial intelligence (AI) and its potential impact on people and society. For this analysis, we surveyed 5,023 adults from ...

As you’ve probably heard, if not also experienced, AI is reshaping how we work. If you happen to be a senior professional with sufficient reputational capital, status, and a deep social network, you ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Alphabet’s Google must share data with rivals to open up competition in online search, a judge in Washington ruled on Tuesday, while rejecting prosecutors’ bid to make the internet giant sell off its ...

It’s the most transparent estimate yet from one of the big AI companies, and a long-awaited peek behind the curtain for researchers. Google has just released a technical report detailing how much ...

Electricity rates for individuals and small businesses could rise sharply as Amazon, Google, Microsoft and other technology companies build data centers and expand into the energy business. A ...