When hosting formal events, which entail a multi-course meal, elegance is of the utmost importance. Supporting pieces, such as chargers, napkin rings, and place cards play a critical role in ensuring ...

What to do with a car you don’t want anymore? You can trade it in for a new one, sell it to a dealer or to a private individual, or get a sight-unseen online offer for it. Best for: Paid-off, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Robert Stammer, CFA, is the former director of investor engagement at CFA Institute and writes on thought leadership in the investment management industry. Doretha Clemons, Ph.D., MBA, PMP, has been a ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...