TikTok is a popular tool for marketers and record labels looking to promote songs. For influencers, song campaigns are a steady income source.

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Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

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Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

AI music platforms Suno and Udio built billion-dollar valuations on unlicensed music, then settled only with major labels.