A report in The Information today suggests that OpenAI is already exploring possible ad formats and partnerships, with one of ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

How the biggest companies in the market actually make their money—and what investors should know about each one.

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

The offer comes right when people are thinking about how they'll pay for holiday shopping and heating bills. But how much ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

A new technology release from OpenAI is supposed to top what Google recently produced. It also shows OpenAI is engaged in a new and more difficult competition.