Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Your competitive advantage comes from standing out. By investing in these four marketing trends, you'll create a presence ...

With 21 million users, Facebook Dating is a secret hit, including among Gen Zers who use it for clout and content as much as for finding love. Twenty-one million users, actually. In November, for the ...

Meta is experimenting with charging users to share more than a couple of links on Facebook. While still a limited test, the ...

Experts say the use of AI could continue to shift control over education away from faculty and toward administrators.

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Discover proven methods to expand your client base through referrals, online presence, indirect promotion, and public ...

For scaling your e-commerce business, Facebook ads and TikTok ads are the practical ways to boost your revenues and ...