Most founders don’t fail in the first meeting - they fail in the follow-up. Learn how to structure follow-ups that create ...

Founders rush into online, wholesale, or retail without knowing where customers are looking for them. Here's how to choose a ...

Drawing on 20 years of experience building a full coaching practice and training hundreds of coaches, I break down the core ...

When Sean Frank became the CEO of accessory company Ridge in 2018, he set an ambitious goal for their primary product line of ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

This new cohort momentum is the main driver of the top line growth acceleration expected in the second half of the year, which Lior will dive into later. We've seen strength in our AI onboarding ...

Microsoft has cut its sales targets for its agentic AI software after struggling to find buyers interested in using it. In some cases, targets have been slashed by up to 50%, suggesting Microsoft ...

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...