When Sean Frank became the CEO of accessory company Ridge in 2018, he set an ambitious goal for their primary product line of ...

In this episode of In the Kitchen with Matt, I will show you how to make pie crust. This perfect homemade pie crust recipe from scratch is very easy to make. It is buttery, flaky, and will work for ...

Though most players enjoy Minecraft as a regular survival game, it is a massive sandbox that has loads of technical moving parts that are constantly at work. A few enthusiasts and mod developers like ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

If you’ve walked through your local grocery store recently, there’s a good chance that you’ve noticed dozens of cans of pumpkin puree stacked on top of each other at the end of the baking aisle, ...

Make cranberry tiramisù. Or pecan pie brownies. Or Basque cheesecake. By Vaughn Vreeland Carolina Gelen’s tiramisùs are the stuff of Thanksgiving dreams.Credit...Andrew Bui for The New York Times.

Today’s audiences can spot inauthentic marketing a mile away. That’s why the best and most successful brand partnerships are those that feel real — grounded in shared values and genuine connection.

Scientists have used AI to design bacteriophages, or viruses that infect only bacteria. Does the prospect of designing viruses with AI pose threats to biosecurity? When you purchase through links on ...

Business leaders are always searching for ways to create impact—studying consumer sentiment data, monitoring economic indicators, running predictive models. But amid all this effort, the real ...