Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Kirsten Dunst and Gabrielle Union bring on the nostalgia in this fun spot from Shadow. Forget “comparative shopping” … Google’s latest spot promoting its “Try On” AI tool featuring Bring It On stars ...

Other channels are getting savvier in the new AI market, too: take Reddit, which posted 74% ad revenue increases in Q3 of this year (albeit starting from a lower baseline from those competitors), ...

In Google's official language, Premium Lite is a "lower-priced" alternative to YouTube Premium membership, allowing users to ...

Bitcoin (BTC) is once again at the center of a familiar debate: Is it behaving more like a risk-on tech stock than the “digital gold” many long-term supporters describe? In October, analyst Jesse ...

I'm sure the one thing we can all agree on is that you can't have enough digitally curated ads. It's presumably with this in mind that OpenAI is reportedly planning to turn ChatGPT into an advertising ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.