Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Learn about the hidden expenses draining your business and how to spot, fix and prevent them before they compound.

ThoughtSpot is at the heart of new 'modern data stack' helping UK food brand Huel find answers more quickly than it used to with Business Intelligence ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

To truly empower teams and drive revenue, organizations must provide them with real-time updates and actionable insights tailored to their specific accounts.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

Sportable, a ball and player tracking provider, has signed expanded deals with Wilson and Big Game USA to push deeper into ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...