Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Oracle is now offering Oracle Database@Google Cloud to customers in Canada, customers can now run Oracle Exadata Database Service on Dedicated Infrastructure, Oracle Autonomous AI Database, and Oracle ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google launched its Gemini 2.5 Flash model, AKA Nano Banana, a few months ago. The model gained a lot of attention on social media owing to its ability to make complex edits to images while also ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Michael O'Connell, Chief Analytics Officer at Spotfire explores how the company uses data science, geospatial analytics and AI to boost the energy sector As industries continue to experience ...

Google Gemini for Workspace can be exploited to generate email summaries that appear legitimate but include malicious instructions or warnings that direct users to phishing sites without using ...

Google's search was once so ubiquitous that the verb "to google" is now synonymous with "look it up." Yet it's now more than ever that Google's hegemony is in question. Studies have suggested that ...

AI has taken over basically everything in tech. Whether it’s search, social media, or basically every other app on your phone, AI is just everywhere. It demands your attention and is often not ...

What if creating professional-grade videos required no cameras, no crew, and no weeks of editing? With Google Flow Veo3, that vision edges closer to reality. Positioned as a flagship feature of the ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...