It’s always a curious thing to see what certain collaborations will lead to and how one side will attempt to make “the most use” of the other. In the case of Roblox, they’ve been trying for a long ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

The tech gods have spoken—and they are wearing diamond-studded headphones. Google Play just launched its first-ever immersive Roblox experience, and yes, it is called the Diamond District. This ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...