It’s no secret that we’re living in the age of New Vinyl. Kids are digging record players out of their parents’ attics, tween-y retailers like Urban Outfitters have dozens of turntables to choose from ...

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Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

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Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

Like Pokémon, it’s fun to try and snatch up every new custom like button in YouTube’s redesign. One user put together an animated list of every new icon. Part of YouTube’s broader new design on ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...