In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that small changes in setup, targeting, and optimisation can make a big difference.