For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Discover how strategic gap analysis identifies performance gaps between current and optimal outcomes, and learn actionable steps to bridge these gaps successfully.

Every decade, marketing goes through a seismic shift. The kind that quietly determines which brands win visibility and which ones get left behind. In the early 2000s, that shift was search. Brands ...

I put an Interior Define sofa to the test to see how it performed in the face of the ultimate judge: my cat. Our editors and experts handpick every product we feature. We may earn a commission from ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.