Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...

Some of the world’s most prominent data centre developers do not have sufficient plans in place to manage the impacts of land ...

Tokenization is emerging as a cornerstone of modern data security, helping businesses separate the value of their data from ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

For much of the twentieth century, scientists expected the expanding universe to slow over time. The opposite turned out to ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

By focusing automation efforts on high-volume, low-variability tasks rather than attempting to automate judgment, companies ...

We won’t know what sort of innovation we’ll miss because of this," an analyst said. "But we’ll probably miss out on something ...