Tohoku University and Fujitsu Limited have successfully used AI to derive new insights into the superconductivity mechanism ...

Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

This article discusses the increasing importance of data collection for sustainability in fashion logistics, driven by new EU regulations like CSRD and EPR.

Overview AI ROI goes beyond cost savings, reflecting how work, decisions, and culture changeMeasuring AI ROI requires continuous baselining, attribution, and re ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...