In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

On December 23, 2025, Tohoku University and Fujitsu Limited announced their successful application of AI to derive new ...

As digital platforms contend with rising levels of automated activity and declining confidence in what constitutes real user ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

This article discusses the increasing importance of data collection for sustainability in fashion logistics, driven by new EU regulations like CSRD and EPR.

This reflects a key lesson of the last 25 years – the level of funding isn’t everything. The focus should be on how money is spent and what it is achieving. The past 25 years have seen huge shifts, ...

"I know it when I see it.” How do we define or quantify what we recognize instantly and viscerally, yet struggle to name or ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Genesis Space Flight Laboratories launches its Microgravity Research Rideshare Program, making it easier and more affordable ...

No one knows the exact dates when various ancient civilizations figured out the importance of seed corn. The idea that you do ...