The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

The new year will bring new controls over what you see online – such as blurring pornographic or violent search results if ...

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

When "6-7" or "67" are entered as a search on the engine, the resulting page will shake in a manner similar to the hand ...

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in ...