User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa ...

A widely circulated report suggesting that Asus plans to begin manufacturing memory chips has been dismissed as false, with ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Made up of just 12 European winemaking estates, Primum Familiae Vini has no application process and is harder to join than a ...

Realme is set to launch the Realme 16 Pro series in India on January 6. Ahead of the official debut, the company has been ...

In an industry often associated with urban privilege and elite access, Talented Ritu Insan represents a shift toward utility-driven fashion education. Its model prioritises skill acquisition, income ...

Have you ever struggled turning a product idea into a video that actually converts? According to Shopify, 39% of marketers ...