Perplexity is pushing beyond search with Comet, major distribution deals, and in-chat shopping — while lawsuits test how far ...

Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

Your web page’s Uniform Resource Locator (URL)—its address on the internet—may seem like a minor detail, but it could be ...

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine ...

Web browsers are among the most essential pieces of software we use daily, yet we often take them for granted. Most users settle for whatever default ships with their devices -- and that's a mistake.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has ...

In the world of B2B marketing, a blog marketing agency plays a crucial role in helping businesses connect with their target ...

With AI answer engines and natural language processing (NLP), the typical prompt is closer to 20 or 30 words long. To make it ...