This year, about 45 percent of the revenues at Big Blue will come from software. But IBM wants to push this up to half of ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

IBM Ventures, led by Emily Fontaine, is actively investing its $500 million fund in AI and quantum computing startups, prioritizing B2B companies that align with IBM's client base. The company acts as ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Behind negative returns for shares of American Express and IBM, the Dow Jones Industrial Average is seeing a selloff Monday afternoon. Supported by world-class markets data from Dow Jones and FactSet, ...

Shares of American Express and IBM are trading lower Monday afternoon, leading the Dow Jones Industrial Average selloff. Supported by world-class markets data from Dow Jones and FactSet, and ...

Discover how the market approach values assets using recent sales of comparable items, providing a reliable appraisal method for various asset types.

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...