B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

Discover how the market approach values assets using recent sales of comparable items, providing a reliable appraisal method for various asset types.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...