These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...