Abstract: With the widespread use of targeted advertising business to precisely find potential customers, the cooperation between enterprises and advertisers is very common. However, the advertiser is ...

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Imagine settling in for a cozy movie night, only to be interrupted by a barrage of ads on your smart TV. Frustrating, isn’t it? Now, picture a world where those interruptions vanish, where your ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Founder’s Briefs: An occasional series where Mongabay founder Rhett Ayers Butler shares analysis, perspectives and story summaries. Alejandro Prescott-Cornejo, Mongabay’s senior marketing associate, ...

OpenAI appeared to be closer to pulling the trigger on advertising in ChatGPT in recent days, but a growing threat from Google has forced the company to pause those plans as it gears up for a quickly ...

Marketers know no bounds. I was just reminiscing yesterday about how nice it was to not get targeted ads all the time (10-year-old me watched as many Life Alert commercials on the Game Show Network as ...