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What is Google Ads and why should you use it?
Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...
In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...
It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...
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Why campaign-specific goals matter in Google Ads
Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...
Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...
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