The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Marketing has traditionally been defined by the "Four Ps," or pillars of marketing: product, price, place and promotion. Most recently, a fifth "P" – people – has been added to signify the critical ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization. Build vast alumni and professional connections, and participate ...