Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Gemini is separating itself from ChatGPT, its biggest competitor, as it fends off accusations of planning to roll out ads.

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Dan Taylor, Google’s VP of Global Ads, posted on X saying there are no ads in the Gemini app and no current plans to change ...

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

As we know, Google Gemini, which is the AI chatbot that is already pre-installed on most Android devices, has recently seen ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...