The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

Learn 19 makeup styles that match your personality. From natural to full glam, find the perfect look for your face and any ...

And the celebs are embracing it.

As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...