In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...
Genetic factors account for much of the variation in personality traits across the lifespan. Shared upbringing plays a ...
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...
The noimetic point of view on personality is that we are born with a personality. That hardly sounds like a radical statement and yet it is. Every parent knows that her children are born with their ...
Shannon Sauer-Zavala receives funding from that National Institute of Mental Health to support her research. Have you ever taken a personality test? If you’re like me, you’ve consulted BuzzFeed and ...
In ancient Greece, the physician Hippocrates is said to have theorized that the ratio of four bodily fluids—blood, yellow bile, black bile, and phlegm—dictated a person’s distinct temperament. The ...
In workplaces across the country, many workers are discussing the topic of “personality hires.” Essentially, personality hires are employees hired for having the “it” factor. Typically, they’re ...
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