Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

"The defining theme for 2026 is 'smart stability,'" said CMA Co-Founder Kathryn Rose. "Channel marketers are not pulling back. They are getting more selective. With flat budgets and more pressure to ...

It’s proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single-channel ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Omnichannel marketing, sales, and service facilitate engagement with leads and customers through various SMS, phone, email, and social media channels. This strategy helps brands reach more potential ...

Overview: Marketing success in 2026 depends on executing AI-driven strategies, not merely experimenting with emerging technologies.Brands must unify data, creat ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing ...

Five-year Collaboration between Clear Channel Outdoor (CCO) and Kantar Sheds New Light on OOH for its Additive Nature and Proves it's a Vital Medium for Filling Gaps Other Media Channels Cannot ...